3 Steps to Reaching Quality Leads
1
Choose a Target Market
Using our proprietary database of facilities managers, highly trained analysts and data management services, we work with you to select the best customized target segment.

 
2
Select Inside Sales Approach
From product education and branding to seminar/webinar recruitment to outbound or inbound calling, our experts help you select the program that matches your needs.

 
3
Integrate, Launch and Refine
We have been practicing integrated selling and marketing before it had a name. Our customers rely on us as an extension of their own staff, and we help them get better results over time.

 
Choose a Target Market

Align your strengths and the skills of your field with the best, largest, and most profitable opportunities in the marketplace. We help our customers determine the most effective target market through our disciplined approach:

  • 1. Consolidate, develop and enhance your prospect list
    • We take your prospect data and segment it according to profitable business development approach, your available products and services, and your optimal contact method.
    • We enhance your chosen target with our unique proprietary database, adding a variety of commercial real estate data to help size opportunities and reach the right people fast.

    See our Commercial Real Estate Data services for more information.

  • 2. Find potential opportunities you may have missed
    • We uncover missed opportunities by piloting a business development program to see customers' reactions.
    • We test and refine the target and deliver to you additional insight to make your campaigns more successful.
    • We find the hidden opportunities even before they are finalized to ensure your products are "on spec."

    See our Internet research services; our Identifying and Tracking Capital Budgeting service; and our Identifying and Tracking Energy Efficiency Initiatives service for more information.

  • 3. Match your advantages with customer needs among the target vertical segments
    • We get reactions from current and target customers with a delicate balance between promoting your company and asking the right questions from qualified prospects.
    • We deliver superior information on which of your products or services best match which vertical markets and customer types that AllFacilities can reach.

    See our marketing research and customer research for more information.

  • 4. Capture the information you need today and for the future
    • We consolidate prospect lists, qualified leads and current customer information that may be spread throughout your sales and marketing organizations.
    • We capture the institutional learning you can get through your business development efforts with database development and data management.

    See our Database Development services and our Data Management services for more information.

See the next step #2: Select Inside Sales Approach



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